Page 13 - Scott's Presenter

We engaged a top branding agency who came up with

the proposition NO ORDINARY ONIONS and we moved

from labels to high quality sleeves in keeping with our

market-leading quality and eating experience.

Given the sheer versatility of the product, we were able to

move from being relegated to the veg section to being

strategically positioned within butchery and/or ready

meal section etc which significantly expanded our sales.

OUR NEW PACKAGING AND BRAND

LANGUAGE WAS WELL RECEIVED BY

BUYERS AND OUR SHELF IMPACT

LIFTED OUR PROFILE IMMENSELY!

After